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Primerica's History

Primerica’s roots date back to 1977 when the company embarked on a revolutionary crusade to transform the life insurance industry. Primerica’s “Buy Term and Invest the Difference” philosophy encourages middle-income families to purchase affordable term life insurance so they can have more money to invest in their family’s future. Today, Primerica has expanded its crusade to address the number one financial disease facing families today: debt. Primerica offers solutions to help families eliminate crippling debt from their household finances and save more of their hard-earned money for the future.

Primerica

  • Insures more than 4.3 million lives.
  • More than 2 million clients maintain investment accounts with us.
  • More than 100,000 licensed representatives (as of June 30, 2009).
  • Placed in force more than $87 billion of life insurance in 2008.
  • An average of $2.5 million in benefit claims paid every day.
  • Investment clients have more than $25 billion in assets values in their Primerica investment accounts (as of June 30, 2009).
  • (Primerica refers to Primerica and its affiliated companies.)